American Crew Heavy Hold Pomade is a water-based pomade that delivers high hold and adds a ton of shine.

The water-based formula rinses clean and offers smooth control with shine. Works well for curly or straight hair and provides a modern, flexible alternative to styling gels. Provides tremendous shine and pliable hold. Ultimate hold in a pliable product.

Apply evenly to damp or dry hair. Great for slicked-back looks.